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May 2, 2014
By: TOM BRANNA
Gain detergent and Grammy award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain Flings, a line of single-use laundry pacs. “We are ecstatic to have La Santa Cecilia as our ‘partners in joy’ to bring our #musicaparatunariz program to life,” said Diana Bañuelos, P&G brand manager for Gain. “Through their music, the band embodies the joy and passion that we strive to bring to our consumers with our Gain Flings! scent experience.” As part of the partnership, Gain and La Santa Cecilia will create exclusive content for fans to promote Gain Flings, including turning consumer reviews and comments into song. This content will be shared on the brand’s digital platforms and @GainLatino page on Twitter. In addition, La Santa Cecilia performed at Gain’s “Música Para Tu Nariz: Best Smelling Concert” on April 4 at Hispanicize 2014, the annual Latino trends event for bloggers, journalists, marketers.
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